Rachel
Rothenberg
Choffin
Experience
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Work Experience
LA Head of Video
October 2018 to Present
Daily Mail/Mail Online
● Manage team to achieve productivity and data driven goals
-Created data productivity tracking system to drive strategy
-Doubled teams average number of daily uploads
-Increased video views by 30% using SEO techniques
●Interview, train, and hire new video team members
● Create video coverage plans ahead of large scale events
●Develop scheme for filming Daily Mail events in LA
● Organize workflow based on article performance
LA Senior Video Producer
October 2017 to September 2018
Daily Mail/Mail Online
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Lead LA team by organizing a workflow based on article performance
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Produce, direct and film Facebook Lives as well as original content
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Negotiate with vendors to obtain video content for the website
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Pitch videos from social media and vendors
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Edit videos to correspond with entertainment news articles
LA Show Business Video Producer
March 2016 to September 2017
Daily Mail/Mail Online
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Train new LA video employees and lead LA video team members
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Negotiate with vendors to obtain video content for the web
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Pitch videos from social media, vendors and orignal ideas
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Produce, direct and film Facebook Lives as well as original content
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Edit obtained footage to correspond with entertainment news articles
Video Editor
January 2015 to February 2016
Daily Mail/Mail Online
BuzzFeed
Video Intern - Los Angeles, CA, Spring 2014
• Pitching, researching, assisting and creating short viral videos.
Hardin Bourke Entertainment
Talent Management / Record Label Intern - Burbank, CA, Fall 2013
• Assisted in social media management. 17% increase of likes on facebook while interning.
• Maintained mailing lists, adding over 3,000 emails within a two month period for a upcoming artist.
NBCUniversal- Bravo TV
Production & Development Intern - Burbank, CA, Fall 2012
• Encoded and ingested TV episodes for inter-network site and mobile devices.
• Maintained and updated various media libraries.
EMI Music - Capitol Records
Music Video Intern - North Hollywood, CA, Summer 2012
• Edited and filmed video content for the web. YouTube views over 25,000 & zero dislikes.
• Assistant Editor for in house production work.
Atlantic Television
Intern, Camera Assistant, & Production Assistant - Manhattan, NY, Summer 2011
• Checked and maintained production equipment.
• Camera and Production Assistant.
Engel Entertainment
Intern - Manhattan, NY, Summer 2011
Prospect Pictures
Intern - Hammersmith, London, UK, Summer 2010
Park Portable Equipment Center & Services
Technical Assistant - Ithaca, NY, Fall 2009 to Spring 2013
Roy H. Park School of Communication
Teaching Assistant - Ithaca, NY, Fall 2010 to Spring 2013
Production Experience
Story Assistant
BBC Worldwide Productions
Dancing with the Stars, Season 23
Story Assistant
BBC Worldwide Productions
Dancing with the Stars, Season 22
Story Assistant
BBC Worldwide Productions
Dancing with the Stars, Season 20
Story Assistant
BBC Worldwide Productions
Dancing with the Stars, Season 19
Production Assitant
Purveyors of Pop/ Fremantle Media, October -December 2014
My Fab 40, Season 1
Key Grip/Gaffer
Go Team Entertainment, September 2014
EastSiders, Season 2
Camera Operator
US Weekly, August 2014
Jordin Sparks/ Jason Derulo - Behind the Scenes
Tech Production Assistant
Shed Media, July 2014
Child Genius, Season 1
Camera Operator
The Video-Storytelling Studio, June/July 2014
(Canon 70D) Interviews
Editor
ShoutBrand, May/June 2014
Promos
BuzzFeed
Video Intern - Los Angeles, CA, Spring 2014
• Pitching, researching, assisting and creating short viral videos.
Camera Operator
Rolling Stone Magazine, December 2013
Lorde - Behind the Scenes
Production Assistant
Intuitive Entertainment, November/December 2013
The Millionaire Matchmaker, Season 7
Production Assistant
Objective Pictures, Fall 2013
BBC Shocking Celebrity Moments
BBC Christmas
BBC Greatest Comedians
Production Assistant
CollegeHumor.com, Fall 2013
“Monster Bust”
"Getting Caught Masturbating in the Future"
"How We'll All Talk in the Future"
Production Assistant
E!, Fall 2013
“Hello Ross”
Key Grip
Summer 2013
“Loss of Innocence” Short Film
Grip
Summer 2013
“Cracking the Hack” Web Series
Production Assistant
London Alley. Summer 2012
“Hella Bad”- Music Video
CollegeHumor.com
Production Intern/ Production Assistant - West Hollywood, CA, Summer 2012
• Assisted in pre-production and production for several viral videos.
• Updated various online services such as imdb, CollegeHumor.com and internal casting and locations sites.
“Malarious: Elizabeth Banks Gets Hit with Pies”
“Malarious Ellie Kemper Criticizes Puppies”
“Malarious Josh & Scott Wolf Bad Charity Names”
“Malarious Tony Hale Names all 50 Capitals (Wrong)”
“Malarious Rachael Harris Accidentally Racist Accents”
“Malarious Josh Lawson & Ben Schwartz The World’s Best Improv”
“Malarious ‘Weird Al’ Yankovic Gets Dunked”
“Mythbuster’s Does God Exist?”
“Absentee Parent Cooking Show (with Nolan Gould)”
“UFC Sidekick Tryouts (with Wilmer Valderrama)”